For small businesses, improving how highly Google (and others) rank your website pages can seem a daunting task. You know it's a way to get people visiting your website but you don't have time to become a web expert with all the other hats you wear. The process needs to be simple, effective and tailored to the size of your business.
How much does SEO cost?
Many large companies invest boat-loads of money in search engine optimisation (SEO), and I mean really big boats—for example WebpageFX SEO pricing starts at $750 USD per month, and that's after a US$4-4.5K initial campaign investment! For many small businesses this is more than the total gross income from all website sales put together. Cheaper options can seem enticing, but at best the rewards are often not great, and at worst can actually harm page rankings.
Can I improve page rankings myself?
As a small business you don't usually have access to these same resources, but the good news is that the generally modest size of small business websites can work to your advantage. During this series we'll look at how to work with what you've got available and which tools to use for maximum cost benefit. You will develop a modest but solid foundation for improving your website ranking in the areas where you can do the work yourself. We will cover only a small slice of what you could learn about SEO but I have picked the most accessible changes that will make the biggest difference in the shortest time. Join me as I take you through an SEO plan specially designed for small business websites and very busy small business owners.
Google ranking improvement series
What will we cover?
- Creating your website purpose statement
- Creating user personas
- Website content analysis for small business websites
- Researching keywords for content gaps on your website
- Website content writing basics for SEO
- Working with Search Console and Analytics
- Crafting a consistent business web presence
- Time to get your hands dirty and make some changes
It might sound complex or overwhelming at this stage but each part in the series has been crafted to take into account the other demands on your time and the fact you don't want to develop websites for a living. I suggest taking a week or so to complete each part and see how things grow. If you'd like to know when a new post has been added then please subscribe by entering your email into the footer and using the orange rectangle "Subscribe now" button.
Let's get started!